An article in a leading Indian magazine, Business Today, highlights strategies of Genpact and a few other firms on the leading edge of tweaking their work cultures to align with the needs of GenNow, the new-generation workforce. The article also quotes HR provider, Mercer India, on the driving needs of the GenNow workers:

… the new workforce is driven by four needs: To acquire recognition and prestige, to bond, to comprehend and seek knowledge, and to defend themselves. This generation likes to seek novelty, push frontiers and they seek to be trusted.

I believe wise buyers of outsourcing services — those that seek to… Read the rest

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